1) To become the true leaders in the bearing industry by offering quality products at competitive cost.
2) To be a pacesetter for times ahead & the most preferred choice nationwide & globally.
3) To establish as an international benchmark in quality, innovation, environmental friendly & competitive organization, specialized in complete bearings based solutions.
4) Dedicated to deliver unparalleled value and innovation all around the world.
5) Continual improvement & up gradation in the manpower and machinery by providing in house awareness through training programs & workshops.
1) To offer bearing industry with superior products & services by building up value for our customers, our business, as well as our employees and adopting Principles of Excellence that provides an effective corporate governance framework.
2) To be a true leader in the bearing industry, by expanding into more automotive and industrial markets and enabling everyone to be eligible for our services.
3) We endeavor to conduct our business affairs with the highest ethical standards and work diligently to be a respected corporate citizen worldwide.
4) To contribute and participate in the task of nation building use environmentally safe materials and designs and to make India forward to the rank of "Most Industrialized Nation in the 21st century".